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| Clipper Magazine Ranked #1 in Recent Focus Group |
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| Fairfax, VA 22030 |
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May 2 2007 |
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FOR IMMEDIATE RELEASE:
FOR MORE INFORMATION CONTACT:
Venishka Hurdle, Marketing Coordinator
Larry Oskin, President
PHN :703-359-6000
FAX: 703-934-5490
EML: Venishka@MktgSols.com
It’s the Cadillac of Direct Mail Vehicles
Clipper Magazine Ranked #1 in Recent Consumer Focus Group
“Clipper is a magazine, a beautiful high quality magazine!” While other direct mail resources such as Val Pak and The Flyer were being compared to a Toyota and Kia for functionality but poor presentation, Clipper Magazine came out on top, being compared to a Mercedes, BMW or Cadillac of direct mail resources for its high end appeal, quality and reliability.
A recent qualitative focus group study conducted by Spencer Advertising and C.H. Souweine surveyed women between the ages of 25 and 54, who are the principal household shopper and coupon users, to explore how Clipper Magazine is used, its coupon uses and behavior, the context and how it is perceived to other coupon vehicles. The eight focus groups were held in New Jersey, Miami, Florida, and Ft. Lauderdale, Florida with both frequent and infrequent users, where consumers evaluated different coupon publications on offers, advertisers and publication.
Although there were many look-a-likes, there was only one that stood out among the stacks of coupon books. Clipper Magazine came in head and shoulders over the rest because of their high attention to graphics, variety of categories, higher end advertisers and its ability to address everyday needs. Clipper Magazine’s superior production quality was what impressed consumers the most. Because the publication is bound like a magazine, readership and pass along is increased. Consumers even admitted to saving it for later or using it as a reference of resources.
Clipper Magazine is respected as a unique premier quality full color glossy direct mail magazine. Most are usually in an envelope format, with a myriad of advertisers who market themselves together. Formed in 1983, Clipper Magazine has grown from a single local, four-page advertising sheet to a successful advertising publication with more than 400 market editions with an annual reach of 20 million homes.
Known as the best of the best, Clipper Magazine has set the bar high for direct mail resources. Providing higher end, easy to use local savings, Clipper proves not only to be good looking but also a true money saver. Their commitment to continuing research and improvement only shows their dedication to providing consumers with the ultimate in direct mail services.
Candace H. Souweine has more than 25 years of both qualitative and quantitative marketing research and strategic and account planning experience from all research environments. She has worked with more than 35 different client companies ranging from start-ups to multi-billion/multi-national accounts.
For a complimentary direct mail advertising consultation or more information about Clipper Magazine resources near you, call 888-569-5100 or visit their website at www.ClipperMagazine.com. Candace H Souwiene can be contacted at 952-443-2323.
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Email versions of this News Release are available upon request |
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Larry Oskin (loskin@mktgsols.com)
President
Marketing Solutions
10875 Main Street Suite 205
Fairfax, VA 22030-7222
Phone : 703-359-6000
Fax : 703-934-5490 |
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SOURCE: http://www.expertclick.com/NewsReleaseWire/ (Date Retrieved: 05/30/07)
Copyright© 2007 BIS Inc. All rights reserved.
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